MADDENpalooza

I headed out a bit early yesterday to check out the launch event for Madden NFL 2009 at the Rose Bowl in Pasadena, CA. I figured with them renting out the entire Rose Bowl and bringing in mainstream bands like Good Charlotte, Bustra Rhymes, and more. It’d be good research for me when thinking about future events for our games. I’m always checking out other games collector editions, launch events, community days, first to play events, etc. for inspiration on what we can do in the future for our titles.

While I was there, I grabbed some quick footage to share the experience with all of you. It was a massive set-up. I was there early, so most people didn’t show up till late afternoon (5pm onwards).

Tags: 2009, event, launch, madden, maddenpalooza, nfl, rose bowl, video, xbox 360