I’ve been studying the Collector Editions and Premium Items of some of the top games that have come out recently and are coming out in the near future; attempting to get inspiration, ideas, and a grasp onto what makes a bad ass collectors edition. What, as a fan of a game, gets me hyped.

Heads up marketing douches; this is an action figure done right!

..and guess what this is. That’s right. This is an action figure done WRONG!
For the most part, I buy the collectors edition for every game that offers them; for research purposes (or so I tell my wife). So I’ve seen my fair share of developers who “get it” and those who just let their marketing / brand team throw together a cluster fuck of pack-ins that seem “cool” with no regards to quality.
Now I understand that my examples are a bit unfair, because the Gears figures are sold seperately where as the Brothers In Arms was a collectors edition pack in. So you have to consider they upfronted the costs and mass produced them for pack-in with all CEs - still, the quaility bar should be set high.
I bought the Halo 3 Legendary Edition w/ helmet, I bought the Gears of War 2 Lancer and Collectors edition, I bought the Amazon.com exclusive Survival Edition of Fallout 3 with the Pip Boy 3000, and hell I even bought the “ultra-rare” Dead Space collectors edition available only on EA.com without even seeing a picture. I’m a sucker for this shit. So when it comes time for our next game, I want to make sure we represent, and “get it”.
I’m not going to lie, I was extremely disappointed in our “collectors edition” for Call of Duty 4. It completely lacked that punch of awesome to make it great. Let it be known that it wasn’t for a lack of trying. I had all kinds of awesome in the works that somehow got lost somewhere between leaving IW going through Biz Dev and eventually dying somewhere between there and Activision. A mistake we won’t make twice.
To me, there should be no modesty in your Collectors Edition. it’s all about the hardcore fan who is willing to spend a few extra bucks for something big and awesome. To me, if I’m paying extra for it, size matters. It’s all about going to the store and walking out with that huge ass box, while everyone else is standing there with their tiny little DVD-case feeling inadequate in their gaming; I’m walking out with a massive premium items. Something tawdry, gaudy, and completely big and useless but makes me feel like an elite fan of the game. It’s the video game equivelant of a pissing contest…. and it should be.
Which brings me back to the previous point of quaility. If you’re going offer a CE, then make a CE that your hardcore fans who buy it can be proud of. Give them something they want to proudly nerd out on. Gears has it right, that life-size Lancer is genius. I was even a fan of the “cat-helmet” for Halo 3 and proudly display one in my office (and another in my game room at home).
So that begs the question…
WHAT MAKES AN AWESOME COLLECTORS EDITION?
To me, anything with a figure is worth an extra $10 bucks. Hands down. Give me something to put on my desk and spark conversations about the game, and I’m in. Given that you have that quality bar I spoke of earlier. Bioshock did it right. Assassins Creed did it wrong (but made up for it with a bad ass NECA figure).
Now what about this trend of super uber-collectors editions. The Survival Editions, the Legendary Editions, what have you. These super premium items like the Life-size Lancer, Master Chief Helmet, or Pip-boy 3000. The ones calling for an extra $60 and including 5 or six pack-in items? What’s it have to be to make doubling the amount of the game worth it?
Obviously I think the key is the multiple editions. Have the standard just game for the average gamer. Have a collectors edition with a high quaility pack in, but for the hardcore…. for the fanboys guys like me. What is that ultimate collectors edition?
I think it’s safe to say we’re leaving the era where “bonus DVD”s are out. Their a nice bounus, but lets not consider that anything special. If you’re paying nearly double the price of the game, you deserve everything all previous editions have, plus something amazing to top it off. Preferrably something with a limited run to add to the appeal. Unlike the Halo Legendary that is like $30 at Walmart now (sheesh - way to blow the “legendary elite” feeling there). I’m currently building a prototype of what I thought our last CE should have been to get the synapses firing and I’ll be sure to post up pics when it’s finished, but in the meantime I want your opinion.
If you could design a Collectors Edition, what would you put in it? What would be your ultimate pack in?
Are you an Action Figure fan?
More of a bust or statue fan?
Something less character driven? A fan of replicas? (i.e life-size Lancer)
Want something with more use? A branded accessory? Controller? Mic?
Or nothing physical needed at all? In-game Content? Exclusive weapon, skin, map?
This is all hypothetical so the possibilities are endless, what is your ultimate CE?